Advertising banner is one of the most effective methods used in advertising online. So you need to consider several things before starting with it. Undergo a thorough research on your target customers as well as competitors to know about what exactly works nowadays and what does not. You need to place your advertisement on the sites that will attract the right audience for you. See that the sites you select are high traffic sales. You can arouse the curiosity of your customers by avoiding giving information more than necessary in the advertisement. Make your ad interesting and enough that will tempt the readers to read more.