When the England flag is flown during special occasions, a flag ceremony is held. A caller will proclaim the commands and be at the helm of the ceremony.
The colour bearer will be responsible in holding and hooking the flag off the flag pole, while a group known as the colour guards will be responsible in escorting the colour bearer, guarding the flag and helping with putting them up onto the flagpoles etc. This is a serious task and guards need to ensure the flag never falls to or touches the ground, in the event the colour bearer slips or stumbles.
During the ceremony the onlookers or participants are expected to stand in a horseshoe shape around the flagpole at the base. Else they should stay facing the flagpole in rows, one behind the other.